WFDSA Reports Record 2018


The World Federation of Direct Selling Associations (WFDSA) earlier this month released business results for 2018.

According to WFDSA:

  • Global estimated retail sales for 2018 were a record $192.9 billion, an increase of 1.2% over 2017.
  • Compound annual growth rate for the period from 2015 through 2018 was 1.7%, showing sustained growth over time.
  • The global force of independent direct selling representatives reached 118.4 million, up 1.6% over 2017.

China ($35.7B) and the U.S. ($35.3B) tied for the top direct selling market. Rounding out the Top 10 markets were Korea, Germany, Japan, Brazil, Mexico, France, Malaysia and Taiwan.

Founded in 1978, WFDSA is the leading international, non-governmental, voluntary organization representing the global direct selling industry in more than 170 countries through more than 60 regional and local direct selling associations