WFDSA Report: New Global Records for 2017 Retail Sales, Representatives


The World Federation of Direct Selling Associations (WFDSA), the leading international non-governmental organization representing direct selling industry worldwide as a federation of national Direct Selling Associations, yesterday released business results for 2017.

According to WFDSA:

  • Global estimated retail sales for 2017 were $189.6 billion, a 1.6% increase over 2016.
  • Compound annual growth rate for the period from 2014 through 2017 was 3.7%, showing sustained growth over time.
  • The global force of independent direct selling representatives reached nearly 117 million, up 2.6% over 2016.

Both the sales and representative figures set new global records, further evidence of the popularity of direct selling as a convenient way for customers to shop, and for direct selling representatives to earn additional income.