USANA’s Brent Neidig Recognized as Top Executive in Utah

USANA announced that Brent Neidig, its chief officer and managing director of China, was recognized by Utah Business Magazine as a Utah CXO of the Year.

Neidig earned the award for growing and stabilizing USANA’s largest market coupled with his strong business and community leadership. He will be honored later this month at the CXO of the Year awards ceremony, along with other distinguished Utah chief-level executives who are changing business for the better.

Neidig oversees the China market’s daily operations and growth opportunities. Under his guidance, USANA China’s growth has nearly doubled over the past five years. He also navigates USANA’s relations with the Chinese government. The youngest officer at USANA, his fresh outlook offers a unique perspective for his team to recognize and capitalize on younger demographic trends within the U.S. and China.

“Brent possesses qualities that make him a dynamic leader and outstanding member of the USANA family and leadership team,” said Jim Brown, president of USANA. “I am fortunate to work with him and witness the growth and success he’s achieved.” 

“I am honored to receive this award from Utah Business Magazine,” said Neidig. “Utah is filled with amazing chief-level executives, and to be included on this list is humbling and inspiring. I am lucky to not only work with incredible people at USANA’s home office in Utah, but also with the wonderful employees in Beijing and other USANA facilities.”