This Week: Choosing Direct Sales, Company Culture, and a New Name in Skincare

Catch up on this week’s industry chatter with these click-worthy links:

  • When retail stores began closing their doors in the wake of the2008 financial crisis, Traci Costa needed a new way to market her nascent kidswear brand, Peekaboo Beans. Canadian Business chronicles the company’s transition to direct selling, which Costa calls the best decision she’s ever made. Since Peekaboo Beans made the switch, revenue from the line of versatile, play-friendly children’s clothing has increased an average of 70 percent every year.
  • How does fashion brand cabi maintain an 85 percent stylist retention rate? According to Founder, President and Chief Culture Officer Kimberly Inskeep, strong products and a strong collaborative culture are key. Inskeep speaks to Biz Women about leveraging the direct selling model to build a $250 million brand.
  • Bloomberg takes a look at a growing cosmetics trend—one that will please women at all points on the skin tone spectrum. In a surprisingly recent development for the beauty industry, more and more leading cosmetics brands are tailoring their shades to multiethnic customers, rather than catering more narrowly to dark or light skin tones. According to research cited in the report, customers are responding enthusiastically. With 3.7 percent growth in the U.S., sales of multicultural beauty products outpaced overall cosmetics and toiletries sales in 2014.
  • A new skincare line launched by Jessica Herrin, Founder of Stella & Dot, continues to garner attention from fashion and beauty editors. Called Ever, the direct selling brand touts clinical grade, botanically derived cleansers, serums, moisturizers and more. This week, Fashionista featured Ever in a roundup of new, “need-to-know” skincare lines.

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