Tastefully Simple Celebrating Silver Anniversary

Tastefully Simple, Inc. is celebrating a major milestone this summer with its 25th birthday.

Founder and CEO Jill Blashack-Strahan started the business in 1995 in a shed with no running water in rural Minnesota, packing orders on a pool table. Twenty-five years later, the multi-million-dollar business includes over 60 proprietary food products, meal kits and home entertaining solutions, thousands of sales consultants nationwide and 75 employees working from its Alexandria, Minnesota headquarters.

“Tastefully Simple was born out of the idea that people are looking for exceptional, convenient food, which is still relevant today,” said Blashack-Strahan. “The commitment of our team, the entrepreneurial consultants across the country and the consistent appeal of our simple-to-prepare food products and meal planning tools continue to drive our success.”

To celebrate the occasion, Tastefully Simple has brought back top-requested products; will host the first-ever online national conference for consultants in late July; launch a new, enhanced website in August; and offer various client promotions throughout the year.

“I’ve been impressed with Tastefully Simple for many years given its ongoing evolution and the passion the team has for the business,” said Joe Mariano, president of the Direct Selling Association. “Over the years, Jill and her team have reinvigorated the business from a traditional direct sales approach to a nationally recognized food and home entertainment solutions business with added direct-to-consumer sale opportunities and legions of loyal followers.”