DSN in partnership with Transformation Capital  released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to…

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Rodan + Fields announced an expansion to its Rodan + Fields Recycling Program through its partnership with international recycling leader TerraCycle. Rodan + Fields has made a commitment to make 75 percent of all packaging refillable, reusable or recyclable by 2025. To take part in this recycling initiative, consultants and customers can sign up on…

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Rodan + Fields recently unveiled a new brand campaign: “Look At You Now.” Based on insights from Rodan + Fields Independent Consultants, brand ambassadors and entrepreneurs who share and sell the award-winning skincare, and valued Customers, “Look At You Now” celebrates the transformation the global community experiences with Rodan + Fields. The essence of the campaign…

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Rodan & Fields recently announced the appointment of Dimitri Haloulos as chief growth officer (CGO). According to the company, the CGO role is part of Rodan + Fields’ efforts to innovate, focus on global development and better position the brand for future success. As CGO, Haloulos will focus on building and expanding the Rodan +…

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rodanandfields

According to Business Insider, Rodan+ Fields laid off roughly 15 percent of its corporate workforce amid an international expansion. The company confirmed the layoffs to Business Insider last week, stating that it cut positions “across all levels and departments: in early December as part of a reorganization. Overall, 86 of roughly 560 corporate employees were…

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When Rodan + Fields was relaunched in 2018 by Katie Rodan and Kathy Fields, the term “influencer” had not yet made its way into the public lexicon. But Elisabeth Charles, CMO of Rodan + Fields, said the brand’s consultants were essentially influencers before the term existed. In the U.S., 300,000 consultants sell the products through a…

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A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth…

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LuLaRoe

The Press-Enterprise, which serves the Inland Empire in Southern California, is reporting that LuLaRoe will permanently lay off 167 workers at its Corona, California distribution center. The layoffs were listed as a permanent closure of the facility in a notification received Wednesday, Oct. 23, by the state’s Employment Development Department. The state of California requires…

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