Sao Paulo, Brazil-based direct seller Natura is expanding its collaboration with Wirecard, one of the fastest-growing digital platforms in the area of financial commerce, by adding the company’s new digital finance features to enhance consultant and customer experiences. Natura has been collaborating with Wirecard Brazil since 2014. Since that time, the cosmetics, perfumery and personal…

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As part of its evolution and adaptation to market trends, the direct selling business model continues to adopt features of online commerce. While incorporating the strengths of e-commerce is important, the channel still has its own unique strengths—strengths that need to be communicated as part of a strategic and well-implemented communications program. Almost anyone can…

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