When Rodan + Fields was relaunched in 2018 by Katie Rodan and Kathy Fields, the term “influencer” had not yet made its way into the public lexicon. But Elisabeth Charles, CMO of Rodan + Fields, said the brand’s consultants were essentially influencers before the term existed. In the U.S., 300,000 consultants sell the products through a…

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A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth…

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Japan in 2020

Rodan + Fields recently announced it is launching in Japan in 2020. The launch will be the dermatology-inspired skincare company’s first step in expanding into the Asian market, one of the fastest-growing markets globally for the beauty and personal care industry. Rodan + Fields will enter Japan with new product formulations designed exclusively for the…

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Rodan + Fields

Rodan & Fields will present four scientific posters at this year’s American Academy of Dermatology (AAD) Annual Meeting in Washington, D.C. The work highlighted in the posters, developed by Stanford-trained dermatologists and founders of Rodan + Fields, Dr. Katie Rodan and Dr. Kathy Fields, and a team of scientists led by Chief Scientific Officer Dr. Timothy Falla, showcases the research behind…

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