Cybercrime

Vigilance, continuous learning are industry’s best defenses against cybercriminals. It has become a painfully common headline: “Cyberthieves breach company’s system, steal credit card numbers, Social Security numbers, birthdates, passport numbers . . .” High-profile corporations such as Target, Equifax and Marriott all have been robbed of massive amounts of valuable consumer data in recent years, proving…

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Conversation

E-commerce giants and the gig economy are fierce opponents, but direct selling’s unique marketing strategy could be its best chance to weather the competition. Meaningful human interaction can seem like a dying art in this digital age. Front porches have been replaced by neighborhood Facebook groups, teachers assign homework by email, and political candidates rely…

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Finding solutions to hyper growth has given Senegence a strong foothold on the future. SeneGenceFounded: 1999Top Executives: Joni Rogers-Kante, Founder, CEO and Chairwoman | Ben Kante, Chief Strategy Officer | Alan Rogers Kante, Chief Experience OfficerProducts: Health and WellnessHeadquarters: Foothill Ranch, CaliforniaEmployees: 400Operation & Manufacturing Centers: California and OklahomaCOUNTRIES: Currently operating in 14, expanding into Hong…

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Neora

With the launch of a new name and compensation plan, Neora brings a new aura to the company formerly known as Nerium International.   Neora (formerly Nerium International)Founded: 2011Headquarters: Addison, TexasTop Executive: Jeff Olson, Founder and CEO | Deborah Heisz, Co-CEOProducts: Skincare, Personal Care and Wellness   In the beginning, there was Nerium International, founded in…

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Authenticity and a genuine desire to help others are at the heart of the direct sales industry. The “Juice Plus+ Presents Motherhood” program illustrates that perfectly, helping moms create a healthy lifestyle for their family. The program is part of the company’s Healthy Starts for Families initiative to inspire healthy living and help families make…

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Powerful Marketing Tool or Compliance Nightmare? Personal websites are one of the most effective online marketing tools independent direct sellers use today. These websites, which are separate from company-provided replicated sites, allow direct sellers to build a personal brand and utilize their marketing and communications strengths to attract people to their business. Written content, as…

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One of the biggest ongoing challenges—for both direct selling companies and their Distributors—is effective, efficient sampling. When sending samples becomes complicated, costly or time-intensive, Distributors simply don’t do it. Distributors who don’t send product samples struggle to build a customer base; struggle to make money; and struggle to commit to the company. Right From The…

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Those who are closest to me will determine the level of my success. Good leaders realize the significance of surrounding themselves with talented people. That’s why leaders repeatedly ask me, “How can I be sure to hire the right person?” I have never discovered a foolproof hiring practice, but I do know finding a great…

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Creating a fun, exciting, attractive environment. I have A few topics that I want to talk about that are very close to my heart that can help create a winning environment that leads to constant growth. I believe the key for all of us is to build something, build a business that’s bigger than any…

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Direct Selling Association

Some years ago, on this page, I wrote about a “defining moment” for direct selling. And during last year’s DSA Annual Meeting, I spoke of the changes that were taking place in direct selling, and those changes I predicted we could see over the next few years. Now, as we move full ahead into 2019,…

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