It Works! announced that David Vanderveen will join the company in February as an executive leader. Vanderveen’s role will focus on continuing the company’s international expansion and growth. “David has over 20 years’ experience in the direct selling industry and is known and respected worldwide,” said Kindsey Pentecost, It Works! Chief Marketing Officer. “We’re looking…

Read More
Brand Experience

Amway’s XS Center for Optimal Fun immerses visitors in adventure and fun. Brand experience is a term loosely thrown around in the direct selling industry. Maybe it’s hard to define, or maybe it’s undervalued. Creating opportunities for customers and distributors spread across the country or around the globe isn’t easy to execute, but it can…

Read More

How many of us DVR our favorite television shows because we don’t want to be bothered with ads? Or click the “x” on those pop-up screens telling us about limited-time offers? What about the ads displayed on billboards, on the sides of buses, in the subway, the grocery store and sporting events? When advertising pervades…

Read More