The Happy Co., known for its nootropic-infused functional beverages, has added Liquid Sunshine Defense Drops™ to its product portfolio. The product was originally added as a limited-time offer in January, but is now a permanent addition after the company saw rapid sales. “We are constantly striving to expand the product categories that our Brand Partners…

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Elevacity Holdings, LLC, the parent company of The Happy Co. and soon-to-be launched direct selling travel company, Hapi Travel, announced it has named Jonathon McKillip as the president of Hapi Travel . McKillip has direct selling experience, specifically within the travel category, and has worked for more than two decades and in over 40 countries. “Jon…

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The parent company of The Happy Co., Sharing Services Global Corporation (SHRG), announced that its largest shareholder, Document Security Systems (DSS) will increase its investment in SHRG by an additional $30 million. “We are taking aggressive steps to position ourselves as a dominant, global player in the direct selling industry,” said Bo Short, CEO of…

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The Happy Co. announced it has plans to “aggressively expand” into Asia, with the expectation that this move will allow their business operations to exponentially grow around the world. “Our initial expansion efforts will focus on locations such as South Korea, Japan, Hong Kong, China, Singapore, Taiwan, Thailand, Malaysia, and the Philippines,” said Bo Short,…

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Neora

With the launch of a new name and compensation plan, Neora brings a new aura to the company formerly known as Nerium International.   Neora (formerly Nerium International)Founded: 2011Headquarters: Addison, TexasTop Executive: Jeff Olson, Founder and CEO | Deborah Heisz, Co-CEOProducts: Skincare, Personal Care and Wellness   In the beginning, there was Nerium International, founded in…

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Nerium International, an Addison, Texas-based skincare and wellness brand, has hired direct selling expert Bo Short as the company’s new chief sales officer. Short will oversee the U.S. and global sales teams, managing and directing all Nerium International salesforces in markets throughout North America, Asia-Pacific, Latin America and Europe. Short brings executive acumen and strategic…

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