Ruby Ribbon announced Michelle Sanft as the company’s new chief operating officer and chief financial officer, and Loly Hlade as its new chief marketing officer.
Both will report to CEO Clint McKinlay.
With a 25-year career in financial management, operations and strategy, including executive experience in social-selling channels, Sanft will play a pivotal role as the company continues its growth phase via an expanded network of independent Stylists. Most recently, Sanft led planning and business strategy as vice president of Finance for Careismatic Brands, a leading global provider of medical apparel, scrubs and supplies. Previously she served in executive, finance, operations and strategic planning roles for Jafra Cosmetics and Guitar Center.
“I am thrilled to combine my passion for developing businesses with the opportunity to support women entrepreneurs and promote a body positive community,” said Sanft.
Hlade will lead Ruby Ribbon’s brand marketing and communications as well as product development and category expansion efforts. Before joining Ruby Ribbon, Hlade served as vice president of Marketing for Topgolf supporting innovation initiatives and brand expansion efforts. She also has prior experience in business development and marketing for leading consumer brands such as Disney and NBC Universal. She started her career at McKinsey & Co. and Goldman Sachs.
“I am thrilled to welcome both Michelle and Loly,” said McKinlay. “They are best-in-class executives, leaders and brand builders who will be key to our next phase of growth. Their passion for our company’s mission and for developing and offering stylish and inclusive products for our customers has allowed them to make an immediate impact and become cherished leaders to our expanding national salesforce of women entrepreneurs.”