Rodan + Fields Announces Dimitri Haloulos Selected as New CEO and President

Rodan + Fields, LLC announced it has appointed Dimitri Haloulos to the role of Chief Executive Officer and President.

Haloulos was previously the company’s Chief Growth Officer and will succeed Diane Dietz, who has served within the role for the past five years. Haloulos and Dietz will work together to ensure a seamless transition.

“I am energized by the opportunity to lead the Rodan + Fields Community and share our life-changing brand with more people,” said Haloulos. “The combination of our dermatology-inspired products and direct selling model, powered by our Independent Consultant community, provides a competitive edge and poises us for significant opportunity. Our Dermatologist Founders have a legacy of disruption and I am hungry to continue to drive our growth.”

In his new role, Haloulos will focus on strengthening the company’s core business model, with an emphasis on providing a stronger digital experience for consultants and customers.

“On behalf of our Board of Directors, Kathy and I want to thank Diane for her countless contributions,” said Dr. Katie Rodan, co-founder of Rodan + Fields. “We are excited to bring Dimitri on as our new leader. His track record of innovating companies and his passion for the direct selling channel made him the unanimous choice of the Board to be our next CEO.”

Haloulos brings more than two decades of experience leading omni-channel operations in the consumer-packaged goods and retail space, and is known for his ability to scale innovative global brands.

“Dimitri shares our vision of providing all people with a life-changing opportunity and recognizes our Consultants’ success, is our success, and as we continue to grow we must provide them with a strong business opportunity,” added Dr. Kathy Fields, co-founder of Rodan + Fields.