PM-International Becomes Partner of Alpine Canada

PM-International AG, with its nutritional supplement brand FitLine, is the new official supplier of nutritional products for the Canadian Ski Association Alpine Canada (ACA).

As of now, the company will supply the Canadian Alpine Ski Team, Canadian Ski Cross Team and Canadian Para-Alpine Ski Team with FitLine nutritional products.

“FitLine products are well-known across the sports world and now available in Canada. We value their commitment to clean sports and are excited that the FitLine products will keep our Canadian skiers supplied with the vitamins and nutrients they need for their fitness,” said Alpine Canada’s Chief Commercial Officer Steve Wallace.

FitLine nutritional supplements are on the Cologne List® since it was founded in 2006. This initiative from the field of sports lists nutritional supplements that present a minimized risk of contamination from banned substances. The FitLine brand is well-established in international elite skiing: Besides Alpine Canada (ACA), there is already cooperation with the German Ski Association (DSV), the Austrian Ski Association (ÖSV) and the Polish Ski Association (PZN).

“We are excited to welcome Alpine Canada as the fourth ski association we are collaborating with, especially as 100 years of ski racing is celebrated in Canada. Canada has a storied history of ski racing excellence with thrilling performances and inspiring athletes. We are confident that our partnership with the Canadian Ski Team will help us to promote the FitLine brand in Canada,” said Torsten Weber, head of Sports Marketing at PM-International.

In the past three years, Alpine Canada achieved 106 World Cup podium finishes. As part of the partnership, PM-International will provide FitLine nutritional products to Alpine Canada and share its core competence and experience in sports nutrition with the association and its athletes. FitLine will also support athletes directly with downhill skier, Brodie Seger, para-alpine racer Alexis Guimond and Crystal Globe-winning ski cross athlete, Kevin Drury.