NewAge, Inc. Names Dr. Fred W. Cooper to Board of Directors

Dr. Fred W. Cooper, Ph.D., Founder and Chief Executive Officer of ARIIX prior to the company’s recent merger, will join the NewAge, Inc. Board of Directors.

Dr. Cooper brings more than 25 years of career experience in e-commerce and direct selling to the NewAge leadership.

“We are pleased to welcome Dr. Cooper to the board and look forward to working closely with him to further the success of NewAge,” says NewAge Chairman of the Board Greg Fea. “His expertise in direct sales at the highest levels makes for a natural addition as we continue to execute our direct-to-consumer strategy. His track record in the industry is unmatched, which along with his diverse experience as a successful business owner, entrepreneur, and a former top executive of a publicly-traded company, significantly strengthens the NewAge Board.”

Dr. Cooper earned a B.S. in Finance, a B.S. in Psychology and a Ph.D. in Business Administration from the University of Utah, then spent more than a decade teaching entrepreneurship and statistics there.

“I’m excited to take on a new responsibility to help guide the strategic direction of NewAge, combining our global leading companies,” Dr. Cooper says. “I know and have worked personally with many of the new executives of NewAge and have a high level of confidence in their leadership and abilities. NewAge is well-positioned globally to drive growth, improve profitability, and reach more consumers than ever before. I look forward to playing a significant role to help further the company’s position in the global consumer market to create additional value for all of our representatives, consumers and shareholders.”