Dallas-based Neora today announced the introduction of a hair care line: the ProLuxe Hair Care System.
According to the company, ProLuxe is an intuitive, professional-level system that works to identify and address signs of damage and aging. The system combats damaged texture, decreased strand size and dullness while increasing color retention and restoring hair’s strength, shine and youthful appearance.
“We are thrilled to finally introduce hair care to complement our skincare and wellness offerings,” said Neora Co-founder and Chief Sales and Marketing Officer Amber Olson Rourke. “Our skincare expertise allowed us to create a breakthrough, professional-level system for your hair.”
Neora’s ProLuxe line includes ProLuxe Rebalancing Shampoo, a daily, scalp-balancing shampoo that cleanses and strengthens; ProLuxe Rebalancing Conditioner, a nutrient-dense daily conditioner that nourishes while working to restore radiant appearance and youthful feel and movement; ProLuxe Scalp Treatment, a daily leave-in treatment that works to create the ideal environment for producing the appearance of stronger, thicker, younger-looking hair; and ProLuxe Hair Mask, a weekly treatment that finds and repairs almost every kind of damage done to the hair shaft.
“At Neora, we pride ourselves on providing real results,” said Olson Rourke. “ProLuxe is no different. The results speak for themselves, and we are excited to offer salon-quality results at home.”