Modere’s Asma Ishaq Named to DSEF Board of Directors

Modere CEO Asma Ishaq was recently elected to the Board of Directors of the Direct Selling Education Foundation (DSEF).

“We welcome Asma to the DSEF Board,” said Joseph N. Mariano, president of the Direct Selling Association and sitting member of the DSEF. “I am confident her talents as a direct selling corporate leader will be great assets as the Foundation pursues its mission of mainstreaming understanding of the channel and reaching more than 60,000 students per year with an accurate understanding of direct selling.”

Ishaq was appointed CEO of Modere in January of this year after leading her company, Jusuru International, Inc., through its acquisition by Modere in February 2017. Previously, Ishaq served on the Board of Directors of the Direct Selling Association.

“As creative occupations are the largest and fastest-growing segments of the freelance economy, it is important that direct selling is recognized in its deserved context,” said Ishaq. “I am honored to have the opportunity to serve on the board of the DSEF and look forward to working with the other board members to help educate tomorrow’s entrepreneurs and industry captains on the merits and potential of this distribution channel.”

Ishaq has also served the nutrition industry as a committee member of the Council for Responsible Nutrition and the personal care industry as an advisory board member of the Fragrance Creators Association (formerly known as the International Fragrance Association of North America (IFRANA)).