Modere Appoints Asma Ishaq as CEO

Modere, a Springville, Utah-based seller of beauty and personal care, health and wellness and household products, recently announced that Asma Ishaq, president of the company’s Collagen Sciences division and its chief industry relations officer, will become CEO effective immediately. She succeeds Robert S. Conlee, who will become the company’s chairman.

Ishaq co-founded Jusuru International Inc. in 2009 and led the company through its acquisition by Modere in February 2017. Jusuru was the company behind nutraceuticals and skincare products based on a multi-patented Collagen/HA Matrix Technology® intended for joint, skin and connective tissue health. Her company’s Liquid BioCell products have pioneered the collagen and hyaluronic acid dietary supplement and skincare markets.

“Asma is a proven entrepreneur who brings a tremendous amount of experience and best practices to our company,” said James Zenni, president and CEO of Z Capital Partners and member of Modere’s Board. “She has significantly influenced our organization in a short period of time, and I know that she will build upon what the Modere team has accomplished to lead our company through its next phase of growth.”

Ishaq has significant experience in skincare and nutritional supplement manufacturing, product development and formulation, across multiple distribution channels. She has served the direct selling channel on the DSA Board of Directors, the nutrition industry as a Committee Member on the Council of Responsible Nutrition, and the personal care industry as an advisory panel member of the International Fragrance Association of North America (IFRANA). She is also a speaker who has spoken at dozens of conferences and appeared on TV and radio programs.

“I am honored to take the company’s helm and follow in the footsteps of Robert, with whom I have worked closely during my time at Modere,” said Ishaq. “After experiencing double- and triple-digit growth rates in 2017 across our large markets, including the United States, Canada, Australia and Europe, we will focus our resources on driving innovation, maintaining an unsurpassed level of excellence and continuing to set award-winning industry standards with our science-based, clean label products. I look forward to serving our internal and external teams in this new capacity and continuing Modere’s growth.”

Conlee, who joined Modere in 2012 and has helped to rebrand the company globally and implement a new business model for its operations across 30 countries and six corporate offices, said, “I take great pride in helping to launch a world-class brand that helps improve quality of life in several ways. Under Asma’s leadership, Modere is well-positioned to achieve our strategic growth plans. I look forward to continuing to contribute to Modere’s future success and its efforts in providing opportunities and health benefits for thousands of people as Chairman.”