The Evel Knievel family brand and LuLaRoe, one of the country’s leading family-owned social retailers, today announced a two-year apparel licensing partnership that kicks off this summer with select pieces from the LuLaRoe American Dreams Collection.
This vintage Americana-inspired collection pays tribute to the ’60s and ’70s, with a special ode to Knievel, the American icon whose bravery, risk-taking spirit, and love for family adventure is the Americana age personified.
“We are so excited to partner with the Evel Knievel family and pay tribute to his legacy,” said Mark Stidham, CEO and co-founder of LuLaRoe. “He was such an important part of our country’s history and his spirit continues to influence future generations. He is a true example of what it takes to achieve the American Dream.”
According to Stidham, the partnership is one of the first steps in evolving the LuLaRoe brand to serve Independent Fashion Retailers and their Customers with collaborations that pay tribute to great dads and great role models.
“Evel Knievel is a hero in our modern-day culture—the quintessential risk taker,” said Kelly Knievel. “If you’re an entrepreneur or adventurist, get out of your comfort zone. You don’t have to be an outrageous daredevil but society could learn a lot from Evel Knievel: take intelligent risks, learn from your mistakes, and move onto the next jump—Entrepreneurship 101. Nobody is going to give you anything or recognize you for lack of results.”