KEEP Collective Names Jorden Bell New General Manager

Jorden Bell

KEEP Collective, sister brand to Stella & Dot, recently announced that Jorden Bell has been named general manager.

“Jorden brings a remarkable eye for product and expansive professional background in merchandising, marketing and leadership,” said Ani Hadjinian, president of Stella & Dot Family of Brands. “Her successful track record of driving high-growth businesses and unique ability to transfer her skills across lifestyle and fashion sectors will be a huge asset to the KEEP Collective brand and our company’s thought leadership.”

Bell brings an expertise in the development of categories, assortments and disruptive marketing strategies that inspire customers and increase new acquisition. Leveraging an early career success in luxury fashion at Saks Fifth Avenue and Bergdorf Goodman, she spent the last eight years at Pottery Barn, driving the expansion of their textile division.

“I am thrilled to be joining the Stella & Dot Family of Brands, especially at such a pivotal time for the company,” said Bell. “I have a strong appreciate for the brand’s mission, selling model and the opportunities that lie ahead for KEEP. I’m excited to partner with Ani and work with the team to shape the future of the brand that keeps the stylists, designers and customers at the core of what we do.”

Jessica Herrin, CEO and founder of Stella & Dot Family of Brands, launched KEEP Collective in 2015. KEEP Collective offers customizable meaning-based accessories and lifestyle products, exclusively sold by KEEP “Designers” (Independent Business Owners) online and at in-home “socials.”