JRJR Networks Appoints Christopher Brooks as Chief Financial Officer

JRJR Networks is bringing on a new Chief Financial Officer, freeing up Vice Chairman John Rochon Jr. to focus on other aspects of the business.

Rochon has served as CFO of JRJR Networks, formerly CVSL, for the past year. The direct selling conglomerate said Christopher Brooks, a finance and private equity professional who has worked with JRJR Networks on past projects, is now stepping into the role. As a result, Rochon will concentrate on providing hands-on leadership of the company’s independent sales networks.

“In order to allow me to continue expanding my leadership activities in support of our sales networks, it is time to bring onto our team an experienced CFO to take over that vital role,” Rochon said in a statement. “We’re very pleased to have someone of Chris’ knowledge and background serve in the crucial role of CFO as our company continues to grow.”

Brooks, an MBA and CPA, has worked with a wide variety of companies on financial reporting, analysis and processes. He previously served as CFO of Assa Abloy Hospitality and Global Audio Visual, as well as Vice President of Finance for Bank of America’s Home Loan Division. Brooks also has worked with organizations such as Michaels Stores, Fannie Mae and 7-Eleven Inc.

At JRJR Networks, his experience with multi-entity companies will be applied to a growing stable of direct-to-consumer brands. Nearly a dozen companies, including U.K.-based Kleeneze and Betterware, are now operating under the JRJR Networks umbrella. As a part of this network of networks, each brand retains its unique identity, while benefiting from efficiencies in operational areas.

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