January 2014

Bobbie Creber Retires

Bobbie Creber

Bobbie Creber, who has developed broad experience during her 40 years in the direct selling industry in Canada, both in the field and in senior executive capacities, is retiring.

Creber most recently served as Managing Director of lia sophia Canada LP. Her industry career began at Tupperware, where she became one of the company’s top Canadian distributors and managers. This led to her position as President of the Direct Sellers Association of Canada from 1987 to 1992 during the development of the Competition Act amendments and the creation of the GST Direct Sellers Alternate Collection Mechanism.

Formerly with PartyLite, in President and Senior Vice President capacities for Western Europe, Canada and Worldwide, she led product development and market research, among other areas. She later joined Creative Memories, where she also took on the role of President of North America.

Creber has cultivated specialized skills, particularly in new market development, field sales training, and operational management, creating strong teams and consistent results.

Along with her husband, Ross—a direct selling leader in his own right as retiring President of the DSA of Canada—she was honored as the 1997 recipient of the Ivan P. Phelan Award for outstanding contributions to the advancement of direct selling in Canada. Creber was responsible for the establishment of the award, first presented in 1988. She was also a recipient of the Queen Elizabeth II Diamond Jubilee Medal this year. She was elected to the Direct Selling Education Foundation of Canada Board of Directors in May 2005, where she served as Chair from 2007 to 2011.

Blyth Inc.

Robert B. Goergen Jr.Robert B. Goergen Jr.

Blyth Inc., a direct-to-consumer company and designer and marketer of health and wellness and beauty products and candles and accessories for the home, announced that Robert B. Goergen Jr. has been named CEO and elected to its board of directors. He will remain President, PartyLite Worldwide, a position he has held since January 2012, and continue to oversee all facets of the party plan direct seller. He will also continue to serve on the ViSalus board of directors and to oversee Silver Star Brands, Blyth’s catalog and Internet retailer.

Goergen joined Blyth in 2000 and over the next decade championed the initiatives to expand Blyth’s direct-to-consumer presence, leading Blyth’s entry into the Catalog and Internet channel with the acquisitions of a series of general merchandise and health and wellness brands. While overseeing the expansion of direct selling, he oversaw the divestitures that completed Blyth’s strategic transformation to a direct-to-consumer business. He also served as Blyth’s President and Chief Operating Officer for the past year.

Blyth’s founder, Robert B. Goergen, will continue to serve as Executive Chairman of the Blyth Board and Chairman of the ViSalus Board of Directors, which oversees Blyth’s Health and Wellness segment.

Blyth Inc., headquartered in Greenwich, Conn., is a direct-to-consumer business focused on both the direct selling and direct marketing channels. Its products are sold through PartyLite and ViSalus.

JAFRA Cosmetics International

Mauro SchnaidmanMauro Schnaidman

JAFRA Cosmetics International announced that Mauro Schnaidman has joined the company as President and CEO. As a seasoned Brazilian global executive, Schnaidman brings with him a wealth of knowledge from over 20 years of international expertise within the business world. His diverse experience has spanned various industries and has extended across several continents. From his early executive days at Pepsi to his management roles within Revlon and AOL, to his most recent position as President of Sara Lee Coffee and Tea Southern Europe, Schnaidman has contributed to major expansion and growth within top Fast-Moving Consumer Goods companies in Latin America, the U.S. and Europe.

Schnaidman, who is now based in JAFRA’s U.S. headquarters, will lead the management team as they work to build JAFRA’s sustainable growth.

JAFRA Cosmetics was founded in Malibu, Calif., in 1956 by Jan and Frank Day. In 2004, the privately held JAFRA joined the Vorwerk Group, a Germany-based, multibillion-dollar international direct sales company. JAFRA products are sold globally through 550,000 independent consultants in 18 countries.


Naveen AnandNaveen Anand

Amway announced that Naveen Anand has been promoted to Global Marketing Director of Core Nutrition. Previously he served as Senior Vice President of Marketing, Amway India.

He will relocate to Amway headquarters in Ada, Mich., where he will be responsible for the development and execution of the global nutrition marketing strategy.

He began his career at Amway India almost 16 years ago as a marketing manager and was instrumental in building the Amway India business to approximately $400 million in sales. Under his leadership, Nutrilite garnered a 23.8 percent market share in the vitamin and dietary supplements category and Artistry acquired a 59.3 percent share of the premium facial-care market in 2012.

Anand has also been a member of the global CMO Council for over five years. In this role he contributed significantly toward the strengthening of global marketing brands both in Amway India as well as across the globe.

Founded in 1959 by American entrepreneurs Rich DeVos and Jay Van Andel, Amway offers consumer products and business opportunities through a network of more than 3 million distributors in more than 100 countries and territories worldwide.

Relìv International

Bernie BirchBernie Birch

Relìv International announced the appointment of Bernie Birch to Sales Manager, Relìv Asia Pacific. In his new role, Birch will now be responsible for driving sales in all of Relìv’s Asia Pacific markets, including the Philippines, Singapore and Malaysia.

In his position of Australia and New Zealand Sales Manager, Birch was instrumental in developing the Ignition Strategy for sales promotion and provided opportunity training, marketing and social media strategies. As the Relìv Asia Pacific markets expand he will help implement these strategies across the entire region.

Birch joined Relìv in December 2012, bringing over 15 years of extensive experience in sales and management within the direct selling industry.

In other news, the Relìv board of directors has elected Robert M. Henry to hold office as an independent director until the next annual meeting of shareholders or until his successor shall have been elected and qualified.

Robert M. HenryRobert M. Henry

Henry was appointed as Chairman of the Audit Committee and as a member of the Compensation Committee and Nominations and Governance Committees of the Board of Directors.

He had been a member of the Board of Directors of Registrant from May 2004 through May 2011. He is currently a private investor and business consultant. Henry previously served as Executive Chairman of the Board of Directors at another direct seller and most recently served as CEO and Chairman of the Board for that company.

Henry served on the Direct Selling Association board of directors from 2002 to 2008.

Relìv International, based in Chesterfield, Mo., produces nutritional supplements that promote optimal nutrition along with premium skincare products. The company sells its products through an international network marketing system of independent distributors in 16 countries.


Lance ReeseLance Reese

A maker of Fucoidan-infused nutritional products, LIMU has announced the promotion of Lance Reese to the position of Chief Operating Officer. Reese was formerly the company’s Chief Information Officer and has over 20 years of management and leadership experience.

As COO, Reese will have responsibility for business development, marketing, creative services, web development, research and development, operations, customer service, information technology and human resource functions. He will work closely with the experienced LIMU management team to lead LIMU’s business strategy and expansion efforts.

Prior to joining LIMU, Reese had a wide variety of career positions, having founded his own software company at age 16 and served as COO and CIO of global corporations over the past 20 years, including as CIO of a $1 billion direct sales company for five years. Focused on organizational improvement, Reese is an author of numerous articles and has been regularly quoted in publications including Inc., E-Commerce Times and Datamation, to name a few.

Led by industry veteran and CEO Gary J. Raser, LIMU is located in Lake Mary, Fla., and provides a home-based business opportunity that is helping people enjoy the LIMU experience around the world.


Beachbody, the Santa Monica, Calif.-based developer of popular fitness brands INSANITY® and P90X® and direct selling division Team Beachbody, announced the hiring of Marc Washington as President and Chief Operating Officer. In this newly created position, he will be responsible for the company’s operational infrastructure to enable immediate and long-term growth strategies and will report to Beachbody CEO and Co-Founder Carl Daikeler.

Washington will work alongside current President, Co-Founder and Chief Marketing Officer Jon Congdon. Washington’s duties will include developing and implementing operating strategies and processes to drive company efficiency and future scalability.

With more than 16 years of business experience primarily in the consumer product industry, he joins Beachbody after spending nine years at Roll Global, most recently as Chief Financial Officer. During his tenure at Roll Global he led and managed numerous functions, including global sourcing and supply chain management; financial planning and analysis; accounting; customer service; treasury; mergers and acquisitions; risk management; sales and human resources.

Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody LLC, operates Beachbody.com and TeamBeachbody.com. Beachbody has expanded its support system through TeamBeachbody.com, its direct selling division that includes 100,000 independent Coaches as well as an online support and fitness community.

LifeVantage Corp.

LifeVantage Corp., a company dedicated to helping people achieve healthy living through a combination of a compelling business opportunity and scientifically validated products, announced that David Phelps has been named Chief Sales Officer.

Phelps brings broad domestic and international network marketing experience to LifeVantage. He has extensive involvement in North America, Europe, Latin America and nearly every major market in Asia. Phelps has worked with a broad array of companies within the industry, where his senior executive assignments have included roles in sales, marketing, international expansion, business development and training. His focus is on leadership development and distributor-first management.

LifeVantage, the maker of Protandim®, is a leader in Nrf2 science and sells anti-aging products to reduce oxidative stress at the cellular level. The company was founded in 2003 and is headquartered in Salt Lake City.


ViSalus, the company known for the Body by Vi™ 90-Day Challenge, a 90-day weight-loss and fitness transformation platform, announced the appointment of Dr. Silvia Uribe, Ph.D., as Vice President, Research & Development. Dr. Uribe will be responsible for providing strategic direction, planning and leadership for the formulation, licensing and regulatory management of the company’s global product portfolio. She will report directly to Todd A. Goergen, Chief Strategy Officer of ViSalus.

Dr. Uribe was most recently Technology Director at Sigma Alimentos. Prior to that she served as the Baking Innovation Center Research and Development Director for PepsiCo Americas Foods. Dr. Uribe also worked for over 13 years at the Kellogg Co. in several roles, ending her tenure as Senior Director of Technology Transfer and Intellectual Asset Management.

Founded in 2005 with headquarters in Los Angeles and Troy, Mich., ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and support community. ViSalus is majority-owned by Blyth Inc.

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