Here’s to Brighter Days, Happier Tomorrow and a Healthier New Year!

HAPPY NEW YEAR TO ALL. While 2020 will be remembered as a year of adversity and challenges, it was a year of renewed interest and growth in the channel. In tough times the strong grow stronger, and that is just what our channel did!

The term “customer-centric” isn’t new, but what is new is the unique and expanded opportunities direct selling companies and their distributors now have to serve customers in ways that meet the challenges of our present times. In our cover story, The Time is Now,  discover what it means to be customer-centric today.

Noah Westerlund, senior vice president of business development, SUCCESS Partners, and Heather Martin teamed up to bring you four benchmarks to be competitive in the digital marketplace. Check out E-Commerce Excellence to read about accessible technology, scalable systems, simple tech processes and meaningful data.

This month we are honored to have Alan Luce contribute a fantastic article on 2021: A Year of Chance, Change and Challenges. Alan offers great insights and recommendations on what to think about for the new year—the elements of chance, the impact of change, and challenges facing the industry in 2021.

In this issue, we highlight Ruby Ribbon. “I saw big potential. I saw a company that ought to be four or five times bigger than it was, and with the right amount of execution, could be there,” states Chief Executive Officer Clint McKinlay. In this company feature, we highlight how Ruby Ribbon is positioned for an exciting new chapter with a fresh foundation, new team members and new strategies.

One of DSN’s highlights of 2020 was the introduction of our Customer-Centric Recognition Program. We feel it is essential to be a customer-centric industry where we build strong retail bases, and opportunity seekers will follow. Find the latest list of Customer-Centric Recognized companies on our website. If you have any questions or want to apply, visit

As we focus on what 2021 will bring, let’s strive for a year of resilience—of adapting to the new normal which is a perpetual state of change. To be resilient, we can use our greatest resources—each other. At Direct Selling News, we endeavor to be a source, resource and thought leader for all in the direct selling channel. So, if you have a suggestion, a need or an inspiration to share, please reach out. We would love to hear from you.

Happy New Year,


Patricia White