Hello 2020!

Here we are at the beginning of a new decade, a time of renewal, a time to look forward. And what better way to start off the year than to honor 17 women founders from all different backgrounds. Their entrepreneurial spirit and drive for excellence in achievement has created companies whose monthly revenues exceed $50 million and impact millions of independent business owners.

We also want to acknowledge the millions of women who fill other equally important roles within the industry—field representatives, mentors, and leaders—and commend the generations of women who went before us for the progress and momentum they set in motion.

This month we are honored to have Darren Jensen, CEO and President of LifeVantage contribute a great piece on how to maximize ROI on those “unassigned” customers—people interested in your products who may not yet have a distributor—coming into your company. Darren and his team came up with a series of rules about how these new customers are assigned to distributors.

Next, our company spotlight this month highlights Green Compass Global. Company executives Meredith and her husband Sterling Cook saw the potential of CBD and knew their newfound passion combined with Sterling’s background in agriculture could lead to something big. They partnered with Adam and George Wooten to explore the possibility of growing hemp and manufacturing CBD products, which gave birth to the new company. “Before we ever took a salary, we wanted everything in line with whom we wanted to be and what we wanted our company to do,” says Meredith. “Our customers and advocates feel a sense of family with us and trust that they’ll be taken care of.”

We hope that your year is off to a great start, and we look forward to bringing you great content over the next few months that will help you do your job better. Have an idea for a feature story? Send it to us! We would love to hear from you.

All the best,