Origami Owl has unveiled the name and look of its forthcoming skincare brand.
Willing Beauty, with its five “better-for-you” skincare products, was introduced to Designers and the public during Origami Owl’s recent L.E.A.D. Empowerment Summit. This Valentine’s Day, individuals can officially join Willing Beauty with products—including a day moisturizer, tinted primer and night serum—going on sale in April.
Origami Owl has expanded its brand family through the acquisition of willa, a natural skincare line that caters to teens and tweens. Willa was started in 2009 by then 9-year-old Willa Doss and her mother, Christy Prunier. Now, the pair is joining forces with the mother-daughter team behind Origami Owl, Chrissy and Bella Weems. Bella was 14 when she began selling jewelry to raise funds for her first car, launching the business that would become Origami Owl.
Both companies have focused on creating opportunities for other mother-daughter teams to share their products through social selling. Since 2010, Origami Owl has built a salesforce of more than 45,000. Willa shifted to direct sales in 2014, and from that point has signed on 500 consultants. Both young founders recently spoke to DSN about the new partnership and what to expect from Willing Beauty.