EVER Beauty Names Jeremy Soine New General Manager, EVP

EVER Beauty announced that Jeremy Soine has been appointed general manager and executive vice president.

Soine’s predecessor, Ani Hadjinian, was promoted to president of Stella & Dot family of brands in September 2018, overseeing Stella & Dot, Keep Collective and EVER Beauty.

“Jeremy’s impressive professional background spans across various functions and companies in different life-cycles, from start-up, growth and expansion to maturity phase,” said Hadjinian. “His experience leading teams to growth makes him the perfect partner for both our business model and brand trajectory.”

Prior to joining EVER, Soine spent four years as vice president and head of US Sales for another direct selling company, where he grew revenue by more than 400 percent. Before that, he spent nearly 20 years in the food and beverage business, where he managed more than a dozen brands, including leading Barefoot Wine to become the top-selling wine brand in the U.S., as well as startup snack food company Krave Jerky to a sale to the Hershey Company.

“I’ve been fortunate to have worked for companies with strong missions to improve peoples’ lives and look forward to continuing purpose-driven work with EVER,” Soine said. “The brand offers a unique proposition in the beauty space—combining the benefits of clean beauty with proven efficacy of powerful, science-backed results. Driven by the talented field of EVER Specialists, there is a tremendous opportunity for future growth.”

Jessica Herrin, CEO and founder of Stella & Dot Family of Brands, launched EVER Beauty in 2015. She sees Soine’s appointment as part of the next chapter in the brand’s story.

“Over the last decade, we have helped women earn more than $500 million in commissions across our Family of Brands. However, we know we are just getting started,” said Herrin. “We couldn’t be more thrilled to go into this next phase of impact as a brand with Jeremy’s vision, leadership, and focus on growing a business by growing people.”