DSN Global 100 Event Honors Industry Leaders


Have you seen the DSN Global 100 list yet? View the rankings here!


Direct Selling News welcomed industry leaders from across the globe to the Gaylord Texan Convention Center in Grapevine, Texas, the evening of April 3 to fete the top 100 revenue-generating companies in the world. The DSN Global 100 event featured keynote speaker Alessandro Carlucci, CEO of No. 5 ranked Natura Cosméticos.

Before the rankings reveal, John Fleming, Publisher and Editor in Chief of Direct Selling News, announced the recipients of this year’s three Bravo Awards. The Bravo Momentum Award recognizes a company that has broken into the DSN Global 100 ranking for the first time and demonstrated significant growth throughout the year. This award went to It Works! Global, a beauty, wellness and weight-loss company whose $45 million total revenue for 2011 surged to $200 million in 2012. The Bravo Growth Award, which honors the company that has achieved the highest percentage of growth over the prior year, went to Nerium International, whose anti-aging products generated $100 million in revenue for 2012—an astounding 3900 percent growth over 2011.

The final Bravo Award was the Leadership Award. Previous winners have included John Addison, Co-CEO of Primerica; Greg Provenzano, Robert Stevanovski, Mike Cupisz and Tony Cupisz of ACN; and last year’s winner, Doug DeVos, President of Amway. The Leadership Award is presented to an individual who personifies leadership, who guides and directs, and who leads those around him toward greater good, progress and achievement, all the while earning the respect and admiration of those he leads. The 2012 Bravo Leadership Award went to the evening’s keynote speaker, Alessandro Carlucci, CEO of Natura and Chairman of the World Federation of Direct Selling Associations.

The evening reached its climax with the announcement of the No. 1 direct selling company in the world: Amway. Amway parent company Alticor reported record sales of $11.3 billion for 2012, up from $10.9 billion in 2011. Read more from Amway President Doug DeVos on the factors contributing to the company’s record year.

Congratulations to the DSN Global 100! Look for full profiles on each company in the June 2013 issue of Direct Selling News


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