DSN Announces 2020 Global 100 List

Direct Selling News  announced its 2020 Global 100 list of top direct selling companies in the world based on 2019 revenue.

The 11th annual DSN Global 100 Celebration will be one for the ages. Since it’s live event in Dallas was cancelled due to the COVID-10 pandemic, DSN presented a special video event on their website. Click here to watch the video replay.

“What is obviously different in previous years is our delivery of the Global 100,” said Todd Eliason, DSN Publisher & Editor in Chief. “We chose not to cancel the Global 100 Celebration because we believe it’s important and relevant to continue the tradition of highlighting the very best in direct selling.”

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

A New Twist on the List

The DSN Global 100 had previously listed 100 companies, ranging from $60 million to over $10 billion in revenue, each year. This year the 2020 list took on a new look, acknowledging 50 companies achieving more than $100 million in revenue for 2019. The purpose of the Global 100 list remains the same: to showcase the true impact of this channel on people’s lives as well as the economic impact direct selling companies make on the communities they serve.

During the video presentation, DSN also announced the winners of its annual Best Places to Work in Direct Selling as well as its BRAVO award winners for outstanding achievement and excellence in areas of leadership and revenue growth year-over-year.

This year the 2020 list took on a new look, acknowledging 50 companies achieving more than $100 million in revenue for 2019.

The BRAVO Growth Award winner went to Medifast subsidiary OPTAVIA, one of the fastest-growing health and wellness communities. Medifast/OPTAVIA achieved $200 million in growth in both 2018 and 2019. “This recognition is truly a reflection of our amazing coach community that tirelessly propels our mission—and in turn—our growth,” said Nick Johnson, President of OPTAVIA. “I’d be remiss if I didn’t thank them for their work as change agents and champions for clients throughout their transformation journeys.”

DSN also presented two awards for leadership. The first BRAVO Leadership Award winner went to Orville and Heidi Thompson, Co-Founders and Co-CEOs of Scentsy. “We’d like to take this opportunity to thank Direct Selling News for this honor,” said the Thompsons. “At this time of unprecedented disruption, we are proud to be part of direct selling. Our industry proves that as our economy shuts down, direct sellers get to work. For years we have talked about how direct selling is the original social network. Now we can add we are the original work from home workforce. The whole world can learn from direct selling.”

The second BRAVO Leadership Award winner went to Carl Daikeler, CEO of Beachbody. In 1998 he co-founded the Santa Monica-based health and fitness company to support others with their fitness goals as well as to find a solution for the obesity epidemic. Since then, the company has redefined in-home exercise with its fitness and weight-loss solutions, on-demand workouts and popular Coaching Network.

“Obviously, these are pretty interesting times to be a leader in, and to lead a company through,” said Daikeler. “We’re certainly working hard at Team Beachbody to help our field feel compelled to help people through these times. It’s going to be a time where having some financial independence and options are going to be key things for people, and I think that’s something the direct selling industry in particular is unique at providing.”

DSN thanks all the companies that willingly participated in the Global 100 as well as the dedicated team of researchers who helped present the remarkable achievements of direct sellers around the globe.

2020 DSN Global 100 (based on 2019 revenues)

The following contains the 2020 DSN Global 100 ranking for the which will be published in the June issue of Direct Selling News.

A few insights from this year’s list:

  • 48% of companies grew year-over-year from 2018 to 2019
  • 2 of the top 10 companies reported increased revenue
  • Six companies grew by $100 million from 2018 to 2019
  • Companies ranking 11-25, seven reported increased revenue
  • Companies ranking 25-50, 15 reported increased revenue


2020 Rank Company 2019 Revenue
1 Amway $8.4B
2 Herbalife Nutrition $4.9B
3 Avon Products Inc. $4.76B
4 Vorwerk $4.23B
5 Natura $3.66B
6 Coway $2.59B
7 Nu Skin $2.40B
8 Tupperware $1.80B
9 Oriflame $1.47B
10 Ambit Energy $1.31B
11 Pola $1.24B
12 Belcorp $1.17B
13 PM International $1.11B
14 Jeunesse $1.1B
15 Telecom Plus $1.08B
16 USANA $1.06B
17 Yanbal $885M
18 Medifast/OPTAVIA $714M
19 Arbonne $672M
20 Team National $651M
21 Miki Corp. $505M
22 Scentsy $472M
23 Plexus Worldwide $467M
24 MONAT Global $388M
25 Faberlic $385M
26 Nature’s Sunshine  $362M
27 WorldVentures $335M
28 For Days $308M
29 Hy Cite Enterprises $306M
30 Vestige Marketing $302M
31 Noevir $286M
32 Farmasi $250M
33 New Image Group $243M
34 Naturally Plus $242M
35 ARIIX $230M
36 LifeVantage $226M
37 Pure Romance $225M
38 Color Street $220M
38 Menard $220M
40 Noni by NewAge Beverages $200M
41 Giffarine $198M
42 KK Assuran $193M
43 Immunotec $180M
44 ASEA Global $170M
44 MyDailyChoice / HempWorx $170M
46 Mannatech $158M
47 Southwestern Advantage $138M
48 Elepreneurs $135M
49 Usborne Books & More $119M
50 Xyngular $108M