Direct Selling News Set to Unveil Global 100 Ranking

Global 100 Logo #DSNG100

Direct Selling News, the dedicated trade publication for the direct selling channel, will announce the DSN Global 100 ranking of the world’s largest direct selling companies at its Celebration event to be held tomorrow, May 2, in Plano, a suburb of Dallas.

This is the ninth year the magazine has recognized companies that offer unparalleled opportunity for individuals to start their own businesses. DSN created the Global 100 list in 2009 to acknowledge the successes of individual direct selling companies as well as provide a clear picture of the magnitude of the $184 billion channel.

“Each year, the DSN Global 100 gives us an opportunity to recognize this powerful distribution channel,” said Todd Eliason, publisher and editor in chief of Direct Selling News. “The companies in the ranking come from all over the globe and represent millions of independent business owners who have a passion for sharing a wide range of products and services with customers.”

The annual event celebrating the Global 100 will be held at the Renaissance Dallas at Plano Legacy West Hotel. During the dinner and awards ceremony, DSN will present its Bravo Awards for excellence. Joni Rogers-Kante, founder, CEO and chairwoman of SeneGence International, will be the keynote speaker.

Last year, Ada, Michigan-based Amway claimed the No. 1 rank, with $8.8 billion in revenue. Avon, Herbalife, Vorwerk and Mary Kay rounded out the top five on list, which included companies from 17 countries representing aggregate revenue of more than $82 billion.

DSN will live-tweet the ranking during the event. The complete DSN Global 100 list will be unveiled online at and featured in the June issue of Direct Selling News magazine.