Counting down: 100 Reasons to Celebrate

Click here to order the June 2017 issue in which this article appeared.


2017 DSN Global 100 List
Building Strategy for Future Growth
DSN Makes its Global 100 Celebration an Event to Remember
Frequently Asked Questions about the Global 100 Ranking


Leadership: It Works! CEO Mark Pentecost: On the Road to Legendary
Leadership: Isagenix’s Jim & Kathy Coover: Agents of Change
Growth: Jeunesse: Forging an Uncharted Path to Billion-Dollar Growth

Welcome to our 2017 Global 100 edition!

Each year, the Direct Selling News team works with companies around the world on this special project, and it has become our signature research endeavor. We appreciate all of you who contribute to the effort by providing data or other support, especially our Global 100 sponsors: ACN, Amway, Isagenix, It Works!, Jeunesse, New Avon, Total Life Changes, World Global Network, AdvoCare, Ambit Energy, Mannatech, Mary Kay, MONAT, Oriflame, Plexus, SeneGence, Stream, WorldVentures, Young Living, Zurvita, Avalara, Exigo, Hyperwallet, InfoTrax, Multi Image Group and SUCCESS Partners.

Lauren Lawley Head

The Global 100 list is much more than a ranking of company names and revenue figures. It provides those inside and outside the channel with a better understanding of the scope of direct selling today. You’ll find the list itself on Page 40, followed by more detailed profiles of each company starting on Page 44. Writer Heather Martin takes you inside the list with this month’s cover story, identifying the key trends driving growth last year and shaping the future of direct selling. In all, the Global 100 companies had more than $82 billion in combined net sales in 2016, with 22 companies at the $1 billion mark or higher. Ten grew by $100 million or more from 2015 to 2016.

At our Global 100 Celebration in April, we also had the opportunity to present some special recognition. Florida-based Jeunesse received this year’s Bravo Growth Award, having increased net sales by $1 billion during the past two years. Isagenix Co-Founders Jim and Kathy Coover and It Works! CEO Mark Pentecost received Bravo Leadership Awards in recognition of their contributions to their companies and to the direct selling community at large. Mark Pentecost also shared his personal journey battling cancer, encouraging everyone in attendance to look at every day as a blessing. “I don’t want every day to be just good. I don’t want every day to be just great. I want every day to be legendary,” he says. “I want to take life to a whole ’notha level, and this industry gives us the opportunity to do that.”

Sit back, dig in and enjoy this year’s Global 100 coverage. Then, mark your calendars for the 2018 program. Research will begin this December, with the 2018 list unveiled at a celebration dinner April 25 at the Renaissance Dallas at Legacy West in Plano, Texas. We can’t wait to see you there.

All the best,

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