Mary Kay Inc.
For more than 53 years, Mary Kay has offered an entrepreneurial pathway to women to achieve their goals. As a multibillion-dollar company, we offer the latest in cutting-edge skin care, bold color cosmetics and fragrances.
Sales Method: Party Plan
Compensation Structure: Multi-Level
Products: Cosmetics; Personal Care
Primary Market: The Americas
Salespeople: 3.5 million
Headquarters: Dallas, Texas
Executive: David Holl
Year Founded: 1963
As we worked on the cover story for this month’s issue, Top-Performing Global Markets, I found myself taking a mental tour of the various countries that have become billion-dollar markets for direct selling. I was most interested in the stats and facts to see what countries, if any, were experiencing growth. I soon realized that the stats and facts were what we wanted to bring you, but behind those were the stories of people. A billion dollars in sales is a very significant number, and it is the result people saying “yes” to the opportunities provided.
Direct selling is still strong around the world. Seventeen countries now have more than US$1 billion in sales annually through this channel of distribution.
We end the year with a cover story on something near and dear to me—listening to your field leaders. Many years ago, I was introduced to the direct selling business model.