Blyth Direct Sales Group
Blyth Inc. is a direct-to-consumer business focused on the direct selling and direct marketing channels through its PartyLite and ViSalus brands. It designs and markets candles and accessories for the home as well as health and wellness products, utilizing both the home party plan and the network marketing methods.
The longtime head of sales and marketing at ViSalus, Blake Mallen, is stepping into an expanded role as President of the healthy lifestyle company.
Private-equity giant The Carlyle Group has completed its previously announced acquisition of PartyLite parent Blyth Inc.
The Carlyle Group has entered a $98 million deal to acquire PartyLite parent Blyth Inc., the New York-based private equity firm said Monday.