Amway is an $8.8 billion direct selling business based in Ada, Michigan. Top-selling brands for Amway are Nutrilite vitamin, mineral and dietary supplements, Artistry skin care and color cosmetics, eSpring water treatment systems and XS energy drinks, all sold exclusively by Amway Business Owners.
(Numbers reflect fiscal year)
Sales Method: Person To Person
Compensation Structure: Multi-Level
Products: Appliances; Cosmetics; Food and Beverage; Home care; Home decor; Kitchenware; Personal Care; Wellness
Primary Market: United States, Mexico; China; India; Japan; Korea; Malaysia; Taiwan; Thailand; Russia; Italy
Salespeople: 3 million
Headquarters: Ada, Michigan
Executives: Steve Van Andel and Doug DeVos
Year Founded: 1959
Next month I’ll celebrate two important milestones—my 54th birthday and the 35th anniversary of the day I was recruited into direct selling by a man wearing a polyester leisure suit with white platform shoes.
Direct sellers, especially those with nutritional products, have long counted athletes as some of their biggest fans. By landing high-profile sponsorships with Major League Soccer teams, Olympic gold medalists and IndyCar drivers, direct selling companies are enhancing both their businesses and their brands.