4Life continues to provide customers with scientifically based products, entrepreneurs with an opportunity for success, and service to those in need wherever 4Life distributors conduct business.
(Revenue reflects fiscal year)
Sales Method: Person To Person
Compensation Structure: Multi-Level
Primary Market: United States
Headquarters: Sandy, Utah
Executive: Danny Lee
Year Founded: 1998
Direct sellers, especially those with nutritional products, have long counted athletes as some of their biggest fans. By landing high-profile sponsorships with Major League Soccer teams, Olympic gold medalists and IndyCar drivers, direct selling companies are enhancing both their businesses and their brands.
In this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief John Fleming spoke to David and Bianca Lisonbee, CEO and Co-founders, respectively, and Steve Tew, 4Life President, about 4Life’s inspiration, distributors and much more.