DSA

In early January 2020, none of us could have foretold what 2020 would have in store for society and the global community. At the outset of 2020, we set forth to pursue an agenda that would continue to build direct selling’s reputation as a consumer protection champion. Events and education sought to uncover new opportunities…

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COVID has changed the world—in some cases, for the worse and in others for the better. One good thing that’s come from it is that it has helped us all reevaluate our priorities. And here’s another big win: because of COVID’s effect on so many businesses, many people are turning to our industry—causing a lot of…

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Marketing executives at direct selling organizations often find it hard to predict the outcome of marketing campaigns and prove their value to their boards. Experience says that companies who get distributors involved in running promo campaigns on social media get higher sales results than before. The key to those results is using the right software to…

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DSA

Everything rides on this—that’s a common quote heard about the outcome of the November election. The idea is that what happens in a few short weeks will not only dictate the next two or four years but potentially the next twenty or more. Not agreeing or disagreeing with that point of view, I prefer to…

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