Beautycounter Names Dasha Smith to Board of Directors and Gina Boswell Chairwoman

Counter Brands, LLC, the parent company of Beautycounter, named Dasha Smith as an Independent Director of its Board, and will be the fifth woman to join the board. Gina Boswell will now serve as Chairwoman.

Smith is the Executive Vice President, Chief Administrative Officer for the National Football League and has executive experience from previous roles in large entertainment corporations and investment advisory firms.

“Dasha is known as a strategic operator who engages and grows top talent and high-performing, dynamic, and diverse leadership teams,” said Beautycounter Founder and CEO Gregg Renfrew. “As Beautycounter continues to lead the next generation of beauty through our safer products, sustainability, transparency, and community, I am thrilled to have someone as experienced and talented as Dasha join our Board. She will be invaluable to our team as we continue to grow our company, and reinforce our commitment to community, and diversity, equity and inclusivity.”

Boswell, who joined the company’s Board of Directors in late 2019, will begin her new role as Chairwoman effective immediately. Boswell is a veteran of the beauty industry, and has held senior leadership positions with global beauty and skincare brands.

Beautycounter has focused on being a female-led company since its launch in 2011. Current Board members include Gina Boswell, Margot Fooshee, Parker Hayden, Candice Kislack, Gregg Renfrew, John Replogle, Bill Schwartz and Bryan Wolf.