As part of its commitment to Breast Cancer Awareness Month 2018, London-based Avon Products Inc. has unveiled its Pink Light Project, a global breast cancer educational campaign in partnership with Cancer Research UK.
Avon is mobilizing its six million Representatives around the world, who together create a unique and powerful woman-to-woman communication network, to share educational information about breast cancer. Avon will launch the Pink Light Project through its Representatives and Avon’s many communications platforms with the aim of educating women around the world to increase awareness and help save lives.
“At Avon, we believe no woman should die because she was left in the dark about breast cancer,” said Jan Zijderveld, CEO of Avon. “We want every woman across the globe to know the risks, the signs, and what action to take when it comes to breast cancer. That way, if a woman does have symptoms, the cancer can be caught early and, if necessary addressed with treatment as quickly as possible.”
The International Agency for Research on Cancer (IARC), part of the World Health Organization, has announced new global breast cancer data, highlighting that much remains to be done to address what the IARC calls “the alarming rise in the cancer burden globally,” with 18.1 million new cases of cancer reported and 9.6 million deaths in 2018. IARC believes that prevention plays a key role in fighting cancer.
Nick Grant, executive director at Cancer Research UK said, “Breast cancer affects over 2 million women each year, which is why we’re excited to be working with Avon to help women across the globe understand the risks and signs of the disease. Ensuring women have understandable and empowering information is a powerful first step in helping tackle a disease which affects so many worldwide. Together Cancer Research UK and Avon can bring breast cancer out of the dark, putting the power back into women’s hands.”