Flexibility and personalization are the pillars of Nu Skin’s innovative comp plan. One of the biggest attractions of the direct sales industry is the ability to build a business on your own terms around your life. Different people have different goals and different skill levels, which can evolve with experience. The challenge is to design a scalable…

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Treating customers like individuals is the core of successful personalized customer experiences. Personalized customer experiences are becoming the norm in entertainment and online shopping. We’re also coming off a year of shutdowns and limited opportunities to physically gather, so people are craving one on-one relationships. This could be a great recipe for the direct selling industry driven by personal…

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As direct selling companies continue to look for ways to leverage growing technology to create unique customer experiences while building loyalty, virtual reality and augmented reality are among the hottest trends. According to a Statista report, the augmented reality and virtual reality market are scheduled to reach $72.8 billion by 2024, compared to roughly $12 billion…

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Events are at the core of the direct selling industry and vital to building culture and retention. The past year has undoubtedly thrown major curveballs to events, and certainly to event planners. Many companies were forced to shift from in-person to virtual events. Still, hybrid events are predicted to significantly rise in popularity and necessity as…

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The shift to remote work, whether full-time or part-time, has not only impacted workers, it’s required managers to adapt their styles, develop new skills, and overcome unique challenges. Struggling with trust, adapting to new forms of communication, and finding a balance between providing too little and too much direction seems to be the top issues, according to…

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A new survey shows that, despite uncertainty heading into 2021, small and medium-sized business owners remain positive. A new American Express survey published at the end of October reveals a high level of confidence and optimism from small and mid-sized business owners despite an economic downturn and widespread shutdowns through 2020. The inaugural American Express…

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While virtual meetings have become a necessity in the “COVID economy,” in-person meetings and presentations are slowly starting to re-emerge. They may look and feel a bit different. Still, with proper planning, expectations and safety measures, the positive impact of meeting and building relationships in-person can resume as a fundamental aspect of what makes the direct selling…

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A well-planned and fully executed merchandise strategy makes your field more vested in the business and helps create a cohesive culture between the field and corporate team. Branded merchandise can be a terrific way to promote your company, build your brand’s unique culture, and turn your business owners—your most important customers—into walking billboards. But creating…

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When used properly, email may be more powerful than ever for growing a direct sales business. Email marketing is dead, right? Far from it. More and more direct sellers are using email marketing to grow their businesses and build a following online. However, the focus is not on selling or promotion. They’re finding the most…

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The latest disruptive social media platform that could be a powerful tool for direct selling companies and their field… There are more than 1 billion active users on Instagram, making it the third-largest social media platform behind Facebook and YouTube. This summer, the social media titan launched Instagram TV (IGTV)—a formidable answer to YouTube, but…

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