ASEA Announces Leadership Promotions, Celebrates 10th Anniversary

ASEA announced the appointments of four key leadership positions—chief science officer, chief marketing officer, chief revenue officer and vice president of ASEA Europe.

Nico N. Raczek, Ph.D., Chief Science Officer

Dr. Nico N. Raczek will lead ASEA’s global approach to the power of redox, bringing to his role decades of leadership in scientific strategies, new product development, research, and regulatory and scientific affairs. He has worked in Europe, the United States, Asia and Africa, and has global industry expertise in nutrition and health, cosmetics and consumer goods.

Jina Anson, Chief Marketing Officer

Jina Anson has been leading ASEA’s global marketing for over a year, preparing ASEA for a new phase of growth and development. A marketing professional with nearly two decades of experience in new product development, international business and marketing for health and beauty products, Anson has launched more than 300 products globally.

Jörg Höche, Chief Revenue Officer

Jörg Höche joined ASEA in 2016 as vice president of Sales for the EU, where he has driven significant growth for the company across Europe. In his new role, he will oversee global sales growth for ASEA, leading corporate sales and regional teams. Höche brings more than 20 years of experience as an executive manager in the network marketing industry.

Edouard Gug, Vice President, ASEA Europe

Over the last four years at ASEA, Edouard Gug has successfully developed and grown the European region. His experience, leadership capability, work ethic, appreciation for cultural differences and overall understanding of Europe in the context of an international business environment all place Gug in an ideal position to take over as vice president for this region.

Company Celebrates 10th Anniversary

ASEA, which has headquarters in Pleasant Grove, Utah, was founded by Tyler Norton in 2010. The company offers products that utilize molecules native to the human body to enhance vital cellular functions.

“From one country in 2010 to 33 countries in 2020, and from a small production line to a state of the art 66,000 square-foot redox production facility today, I want to thank all of our associates and employees for their contribution to ASEA over these past 10 years,” said Norton. “I could not be more proud of our heritage and the legacy we are creating towards a common mission and vision to positively affect every aspect of health and wellness through our breakthrough redox technology. Our future is bright and exciting.”