Amway Honored by Frost & Sullivan for eSpring Home Water Treatment Market Strategy

Amway Corp. was recognized by Frost & Sullivan with the 2020 Asia-Pacific Competitive Strategy Innovation and Leadership Award for its eSpring Home Water Treatment Solution.

This award is given each year to the company that has leveraged competitive intelligence and executed strategies to develop stronger market share, competitive brand positioning and customer satisfaction.

“eSpring’s superior filtration capabilities can filter out over 160 contaminants, including pesticides, industrial chemicals, organic and inorganic compounds, and particulates in sizes down to 0.2 microns,” said Janice Wung, Program Manager, Industrial Business Unit, Frost & Sullivan. “Its patented smart chip technology connects and monitors water filtration cartridge life. This technology notifies users via audio and visual indicators when it is time to replace the filter cartridge to ensure a fuss-free experience. The eCoupled Wireless Power feature also completely isolates the UV bulb from the power source without the need for electrical contact. This helps combine the UV and carbon technologies into a single cartridge, making the eSpring durable and easy to replace.”

Amway’s success and revenue growth within the market is primarily attributed to its distributor model, which Amway continually equipped with tools, programs and infrastructure. In 2019, eSpring had a 2% revenue bump from new units sold and a comparable increase in replacement filters.

“Consistently deploying innovative strategies through its distribution channels, superior product lineup, and excellent aftersales services, Amway continues to stay ahead of the technology and demand curve,” Wung said.