2016 DSN North America 50 List

Click here to order the June 2016 issue in which this article appeared.




2015 DSN North America 50 List

Click here to view the 2016 DSN Global 100 list.

DSN Announces the 2016 North America 50!

This marks the seventh year for the Global 100 list of top direct selling companies in the world, and we would not be Direct Selling News if we did not continually strive to raise the bar.

That is why we are sharing with you this year’s North America 50. A new component of the project that we introduced in 2015, it is a subset of the Global 100 and draws attention to the most significant players in one of the world’s largest direct selling markets.

As DSN embarks on the annual research for the Global 100, we continue to refine the process as we identify the largest companies and acknowledge their achievements while bringing attention to the magnitude of the direct selling industry as a whole. Within that context, the impact that North American companies have on the global marketplace as well as on those that buy and sell through this channel cannot be overstated.

The following contains the North America 50 ranking for the 2016 DSN Global 100 (based on 2015 revenues). Both lists will be published in the June issue of Direct Selling News.​

2016 Rank

Company Name

2015 Revenue

1 Amway  $9.50B
2 Avon +  $6.16B
3 Herbalife $4.47B
4 Mary Kay  $3.70B
5 Tupperware   $2.28B
6 Nu Skin  $2.25B
7 Primerica  $1.41B
8 Ambit Energy $1.40B
9 Jeunesse ++ $1.09B
10 New Avon +  $1.01B
11 Young Living  $1.00B
12 USANA  $918M
13 Isagenix $890M
14 Stream $866M
15 ACN $821M
16 Market America $791M
17 Team Beachbody $780M
18 It Works! $748M
19 AdvoCare $719M
20 WorldVentures $693M
21 Rodan + Fields $624M
22 Team National $549M
23 Nerium $516M
23 Thirty-One Gifts $516M
25 Arbonne $502M
26 Scentsy $429M
27 Omnilife $406M
28 Plexus  $384M
29 Le-Vel $349M
30 Nature's Sunshine  $325M
31 Viridian Energy $324M
32 4Life Research $321M
33 PartyLite  $273M
34 NHT Global $265M
35 Family Heritage Life $254M
36 Southwestern  $225M
37 Jamberry $224M
38 CUTCO $204M
39 Take Shape For Life $202M
40 Hy Cite  $195M
41 LifeVantage $190M
42 Mannatech  $180M
43 Princess House $170M
44 Pure Romance $164M
45 Youngevity $156M
46 Seacret $151M
47 JRJR Networks $140M
48 Zija $129M
49 ARIIX $112M
50 Zurvita $81M

+ At the end of 2015, Avon Products sold its North American business to Cerberus Capital Management. New Avon is now a privately held company. The revenue figures listed here reflect Avon Products’ year-end filing with the SEC.                         

++ Jeunesse’s $1.09 billion in net sales revenue includes $73.10 million in acquisition revenue.

Note: The final 2016 Global 100 list will be published in our June 2016 issue of Direct Selling News.

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