2013 DSN Global 100 List

DSN 100

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

In an effort to support transparency and verify authenticity, DSN implemented a new standard for the 2011 ranking, which we continued this year: the Revenue Certification Form (RCF). In addition to an updated profile, each company was asked to submit an RCF signed by the CEO and CFO or designated agent. Some privately-held companies choose not to participate in the Global 100 process, and therefore do not appear on this list. We encourage all companies to submit the required forms.

We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.

The following contains the ranking for the 2013 DSN Global 100 (based on 2012 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.




2013 Rank

Company Name

2012 Revenue


1 Alticor (Amway) $11.3B USA
2 Avon Products, Inc. $10.7B USA
3 Herbalife Ltd. $4.1B USA
4 Vorwerk Co. KG  $3.3B Germany
5 Natura Cosmeticos SA $3.2B Brazil
6 Mary Kay Inc. $3.1B USA
7 Tupperware Brands Corp. $2.6B USA
8 Nu Skin Enterprises, Inc. $2.2B USA
9 Oriflame Cosmetics SA $2.0B Luxembourg
10 Belcorp Ltd. $1.9B Peru
11 Primerica Financial Services, Inc. $1.2B USA
11 Pola $1.2B Japan
13 Miki Corp. $1.1B Japan
14 Ambit Energy, L.P. $930M USA
15 Telecom Plus $892M UK
16 Stream Energy (Ignite) $840M USA
17 Yanbal International $815M Peru
18 Thirty-One Gifts LLC $718M USA
19 Shaklee Corp. $650M USA
20 USANA Health Sciences Inc. $649M USA
21 ViSalus (Blyth) $624M USA
22 ACN, Inc. $582M USA
23 Scentsy $560M USA
24 Hermes $550M Brazil
25 WIV Wein International AG $539M Germany
26 AmorePacific $520M South Korea
27 Market America Inc. $505M USA
28 The Pampered Chef Ltd.  $500M USA
29 For Days Co. Ltd. $445M Japan
30 Southwestern  $427M USA
31 PartyLite (Blyth) $425M USA
32 KK ASSURAN $378M Japan
33 Arbonne International LLC $377M USA
34 Nature’s Sunshine Products, Inc. $368M USA
35 LG Household & Health Care $350M South Korea
36 Isagenix International $334M USA
37 Faberlic $330M Russia
38 Neways, Inc. $326M USA
38 Noevir Holdings Co., Ltd. $326M Japan
40 Menard Japan Cosmetics $319M Japan
41 Eureka Forbes Ltd. $318M India
42 LR Health & Beauty Systems  $313M Germany
43 Team National, Inc. $301M USA
44 Longrich (Jiangsu Longliqi) $287M China
45 4Life Research L.C. $268M USA
46 Charle Corp. Ltd. $258M Japan
47 Advocare International L.P. $255M USA
48 PM-International $249M Germany
49 Ann Summers $235M UK
50 Naturally Plus $233M Japan
51 Team Beachbody $218M USA
52 Take Shape For Life (Medifast) $216M USA
53 JapanLife $215M Japan
54 K par K $214M France
55 Family Heritage Life $202M USA
56 CUTCO (Vector Marketing) $200M USA
56 Huis Clos $200M France
56 It Works! Global $200M USA
59 BearCere’Ju Co. Ltd. $192M Japan
60 Hillarys Blinds $189M UK
61 LifeVantage Corp. $187M USA
62 KOYOSHA $186M Japan
63 Viridian Energy* $182M USA
64 Mannatech, Inc. $173M USA
65 Elken $172M Malaysia
66 GNLD $170M USA
66 Organo Gold International $170M Canada
68 Enagic USA, Inc. $165M USA
68 North American Power $165M USA
70 Lux International $163M Switzerland
71 Hy Cite Enterprises, LLC $159M USA
73 Princess House, Inc. $148M USA
74 Zhulian Marketing $145M Malaysia
75 Sportron $143M USA
75 WorldVentures Holdings LLC $143M USA
77 Nikken Global Inc. $133M USA
78 Jeunesse Global $126M USA
79 Univera $121M USA
80 TriVita $120M USA
81 Vemma Nutrition Co. $117M USA
82 Zija International $110M USA
83 Rodan+Fields $108M USA
84 5LINX Enterprises, Inc. $104M USA
85 Momentis $103M USA
86 The Longaberger Company $100M USA
86 Nerium International $100M USA
88 Akasuka $98M Japan
89 Creative Memories $97M USA
90 Tastefully Simple Inc. $96M USA
91 Vision International People Group $95M Cyprus
92 Ion Cosmetics $93M Japan
93 Chandeal Co. Ltd. $86M Japan
94 Nefful $79M Japan
95 Kleeneze, Ltd. $76M UK
96 Youngevity $75M USA
97 The Maira Co. Ltd. $72M Japan
97 Supreme Products $72M Japan
99 Nature Care $71M Japan
100 Reliv International $69M USA

*The revenue figure reflected for Viridian excludes 43 days of revenue from Oct. 1 to Nov. 12, 2012.

NOTE: Our initial ranking included a company at No. 72 that requested withdrawal from the list at the time of the Global 100 announcement on April 3, 2013.

The following company submitted information after the requested deadline:
Better Way/Mistine, $460 million, Thailand

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